Sotheby’s International Realty Canada operates under the Sotheby’s International Realty franchise network in Canada (franchisees are independently owned and operated). Agents are pitched on a platform built around brand power plus business enablement: dedicated sales/marketing support, co-op advertising, and regular training. The company states every agent receives a free branded website plus access to agent tools including Guestbook (digital open-house sign-in/lead capture) and Folio (client-facing marketing reporting dashboard).